Alta reperibilità
Positioning Theory and Strategic Communication
A new approach to public relations research and practice
- Editore:
Taylor & Francis Ltd
- EAN:
9781138497368
- ISBN:
1138497363
- Pagine:
- 228
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Positioning Theory and Strategic Communication
This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti