Positioning Theory and Strategic Communication di Melanie (University of Newcastle James edito da Taylor & Francis Ltd
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Positioning Theory and Strategic Communication

A new approach to public relations research and practice

EAN:

9781138497368

ISBN:

1138497363

Pagine:
228
Formato:
Paperback
Lingua:
Inglese
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Descrizione Positioning Theory and Strategic Communication

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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