Political Marketing
POLITICAL MARKETING
- Editore:
Sage Publications Ltd
- Collana:
- Sage Library In Marketing
- EAN:
9781849207843
- ISBN:
1849207844
- Pagine:
- 1240
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Political Marketing
'Political Marketing presents the birth, maturation, and continued growth of the field of political marketing through a collection of scholarly articles on a variety of political marketing topics... the collection of articles presented across the three volumes appears to be very well chosen. While they are just a sample of the scholarly work done in the field, the articles selected well represent how the field has developed and the current state of thought' - Lawrence O Hamer, DePaul University
Fuori catalogo - Non ordinabile
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