Alta reperibilità
Political Branding in Cities
The Decline Of Machine Politics In Bogota, Naples, And Chicago
- Editore:
Cambridge University Press
- EAN:
9780521762052
- ISBN:
0521762057
- Pagine:
- 304
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Political Branding in Cities
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti