Place Marketing
Marketing In The Planning And Management Of Places
- Editore:
Taylor & Francis Ltd
- EAN:
9780415311229
- ISBN:
0415311225
- Pagine:
- 328
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Place Marketing
Focusing on public sector planning and management, this book examines the uses and misuses of marketing techniques as place management tools. It also investigates the advantages and disadvantages of integrating market planning approaches within public sector place planning and management.
Fuori catalogo - Non ordinabile
€ 27.00
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti