The Pillars of Applied Exports and International Business
Exports, Globalisation, Foreign Direct Investment
- Editore:
LAP Lambert Acad. Publ.
- EAN:
9783838361734
- ISBN:
3838361733
- Pagine:
- 376
- Formato:
- Paperback
- Lingua:
- Tedesco
Descrizione The Pillars of Applied Exports and International Business
The author, F.Taderera, a distinguished university lecturer, researcher, international business strategist and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: to create an all in one key reference and set book for students taking advanced studies in exports, international marketing, international business, shipping, logistics, exports, warehouse management, marketing and business at both undergraduate and postgraduate level; to assist exporters, shippers, transporters, importers, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work; contribute to academia through the development of the highly complex, rich and growing exports and international business profession which has now taken centre stage in business both public and private sectors; challenge the status-quo and come up with a well researched text which is solutions and applications based and give the busy college and university professor/lecturer an easy to follow and highly analytical/comprehensive set book to use in teaching, setting examinations and creating marking guides.
