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Perry's Department Store
A Product Development Simulation
- Editore:
Bloomsbury Publishing PLC
- EAN:
9781563673771
- ISBN:
1563673770
- Pagine:
- 128
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Perry's Department Store
This textbook simulates the product development experience of a buyer or product developer at Perry's, a fictional department store, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. Perry's Department Store: A Product Development Simulation covers the entire process of developing a new line of jeans, including defining the customer, conceptualizing the product line, selecting fabric and trims, and completing a spec pack. A CD-ROM is included and provides resources and worksheets to complete the simulation.
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