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Permission Marketing
An Indian Approach
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659710322
- ISBN:
3659710326
- Pagine:
- 312
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Permission Marketing
Permission marketing is a strategy, which utilizes e-mail and mobile technology, to send consumers information that they have agreed to receive. It seeks permission from the consumer to receive marketing messages. In short, customers volunteer to be marketed to. Permission Marketing aims to build customer group with high interest level by sending certain types of marketing information only to those who have specifically requested it. Banks requires permission from customers before sending e-mails.
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