The Paypal Official Insider Guide To Growing Your Business

As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity?
Whether you're one of the many merchants already using PayPal--or thinking about becoming one--this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line.
Both casual sellers and established business owners will learn how to use PayPal to:
Assist customers--from accepting credit cards to allowing bank paymentsManage money--from getting paid to helping you avoid fraudApply reports--from assessing inventory to tracking profitsMaximize growth--from expanding marketing to increasing salesPayPal has the tools and this book shares the skills you need to learn, apply, and grow your business.