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Organizing Cross-Functional New Product Development Projects
The Phase-Specific Effects of Organizational Antecedents
- Editore:
Deutscher Universitätsvlg
- EAN:
9783835009264
- ISBN:
3835009265
- Pagine:
- 185
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Organizing Cross-Functional New Product Development Projects
On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.
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