Organizational Culture as the success factor in company mergers. An analysis of the Daimler Chrisler merger in 1998

Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, Northumbria University, course: Bachelor of Arts in Human Resources Management, language: English, abstract: Organizations aim to get collaborative advantages by establishing relationships with other, often foreign organizations to stay competitive in an increasingly globalised environment. Badrtalei and Bates (2007) state that partnerships, of any form, be they mergers, acquisitions or joint ventures are a viable strategic option to achieve the objectives of growth, diversification, economics of scale, synergy of a global presence. Many of these collaborations surprisingly fail to achieve the intended benefits. In this essay, the merger and acquistion of the German Daimler-Benz AG and the American Chrysler Corporation will be discussed.