Organisational Responses To Social Media Storms
An Applied Analysis Of Modern Challenges
- Editore:
Springer Nature Switzerland Ag
- EAN:
9783030499761
- ISBN:
3030499766
- Pagine:
- 140
- Formato:
- Hardback
- Lingua:
- Tedesco
Descrizione Organisational Responses To Social Media Storms
This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ¿risk¿ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.
