Online Marketing and Hollywood di Enrico Pescantini edito da LAP Lambert Acad. Publ.
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Online Marketing and Hollywood

Promoting films on Internet in the U.S. Market

EAN:

9783844332568

ISBN:

3844332561

Pagine:
152
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Online Marketing and Hollywood

The motion picture industry is an interesting business: entertainment is the United States' main export market, and film industry employs over half a million people, with a 2007 box office income of $9.6 billion in the USA and $26.7 billion all over the world, revenues that seem to have a positive growth rate. Analyzing the industry from a business perspective, movie marketing plays a primary role, having the purpose of basically convincing the audience to go to the theatres and watch the promoted film. Of all the different media exploited by movie marketing, this analysis will focus on the most recent and revolutionary media: the Internet. The purpose is to give insights about the possible influence that online marketing could have on the moviegoing decision, and how it can helps to make a movie becoming a blockbuster.

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