On the Marketisation and Marketing of Higher Education
- Editore:
Taylor & Francis Ltd
- EAN:
9780415725637
- ISBN:
0415725631
- Pagine:
- 240
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione On the Marketisation and Marketing of Higher Education
This research based book on higher education marketing aims to examine more sophisticated ways of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.
Fuori catalogo - Non ordinabile
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