New Taxonomy for Corporate Open Innovation Initiatives
Best Practices And An Empirical Validation Among Germany's 500 Biggest Companies
- Editore:
Springer Fachmedien Wiesbaden
- EAN:
9783658273484
- ISBN:
3658273488
- Pagine:
- 292
- Formato:
- Paperback
- Lingua:
- Tedesco
Descrizione New Taxonomy for Corporate Open Innovation Initiatives
Academic literature used to lack a taxonomy regarding the types of repeatable structures and approaches that incumbent companies can use in order to deal with frequently business model threatening open innovation developments ¿ threats that are often facilitated by start-up companies. The course of investigation provides a clustering taxonomy for these structures, so-called: corporate open innovation initiatives. Subsequently, the validity is tested by an in-depth analysis of Germany's 500 biggest companies along with 50 biggest banks and 30 biggest insurances. Furthermore, multiple case studies with industry experts show applicable management's best practices. Finally, a management framework is developed, which aims to be a summarizing tool for practitioners and researchers in order to define a suitable corporate strategy for creating an own corporate open innovation initiative.
