New Super Identity

We are living in a globalized world of brands. You're even branded when you're wearing Levis jeans, holding a Starbucks coffee mug and strolling with Calvin Klein's sandals. Regardless of age, position and the business we get involved in, all of us need to understand the issue of branding. In the world of branding the concept of identity has long been the centre of attention. But now, the focus is even shifted towards brand personality, which is the concept to give life, flesh and blood to a brand, to enhance its image and identity, to make it more human. Therefore, Super Identity 2, a continuation of the successful Super Identity, is going further and deeper into the topic of branding. Creative brand visuals plus the aid of strategic tools enhance the brands values. Besides the showcase of numerous fantastic ideas on branding strategies, Super Identity 2 is going to explore more on internet, a global village connecting the whole world, enabling the globalization of branding and identity, moving everyone around the world with the most intimate element in our lives. With in-depth case stdies from around the world, Super Identity 2 is going to include a comprehensive coverage of interesting brand applications in forms of promotional design, campaign identification graphics, web sites, advertising etc.