Music and Media Business Enterprise
Ibus(r) - A New Business Venture For Apple Inc.
- Editore:
GRIN Publishing
- EAN:
9783640997190
- ISBN:
3640997190
- Pagine:
- 56
- Formato:
- Paperback
- Lingua:
- Tedesco
Descrizione Music and Media Business Enterprise
Research Paper (undergraduate) from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1, London Metropolitan University, language: English, abstract: iBus® will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet café. iBus® is a mobile entertainment hub that will tour all of the UK¿s finest festivals and gigs. iBus® will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus® iTunes, surf the net or purchase first-class Apple merchandise. iBus® is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus® is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today¿s increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus® the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus® with a chance to seize this window of opportunity and enter into a profitable niche.