Alta reperibilità
Multicultural Perspectives in Customer Behaviour
- Editore:
ROUTLEDGE
- Collana:
- Key Issues in Marketing Manage
- EAN:
9781138008922
- ISBN:
1138008923
- Pagine:
- 184
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Multicultural Perspectives in Customer Behaviour
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
o 3 rate da € 21.42 senza interessi con 
Disponibile in 10-12 giorni
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoiRecensioni degli utenti
e condividi la tua opinione con gli altri utenti
