Alta reperibilità
The Multichannel Challenge
Integrating Customer Experiences For Profit
- Editore:
ROUTLEDGE
- EAN:
9780750687119
- ISBN:
0750687118
- Pagine:
- 246
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione The Multichannel Challenge
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti