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Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
- Editore:
Emerald Group Publishing
- EAN:
9781786354563
- ISBN:
178635456X
- Pagine:
- 259
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Multi-Channel Marketing, Branding and Retail Design
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
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