Alta reperibilità
Morality and the Market
Consumer Pressure for Corporate Accountability
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Revivals
- EAN:
9781138820678
- ISBN:
1138820679
- Pagine:
- 352
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Morality and the Market
This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.
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