A moment to give, no moment to take di Usep Suhud edito da LAP Lambert Academic Publishing
Alta reperibilità

A moment to give, no moment to take

A mixed-methods study on volunteer tourism marketing

EAN:

9783659520266

ISBN:

3659520268

Pagine:
404
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione A moment to give, no moment to take

Social marketing might be applied to promote volunteer tourism as findings carried out by the mixed-methods study reported in this book. One of the findings of the qualitative stage showed that motivations in volunteer tourism were considered (a) taking/receiving, (b) giving, and (c) taking/receiving and giving (TRG) motivations. Further, in the qualitative stage, exploratory factor analysis showed that participants in volunteer tourism were motivated by taking/receiving and giving motivations. It means that motivation in volunteer tourism should be considered as multi-variables. Furthermore, when these findings were included in a full model (with other variables included attitude and subjective norm) tested by confirmatory factor analysis, the giving motivation variable retained whereas the taking/receiving motivation was otherwise.

Spedizione gratuita
€ 97.56
o 3 rate da € 32.52 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro A moment to give, no moment to take
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti