Modern Competitive Analysis di Sharon M. Oster edito da OXFORD UNIV PR
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Modern Competitive Analysis

EAN:

9780195119411

ISBN:

019511941X

Pagine:
448
Formato:
Hardback
Lingua:
Inglese
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Descrizione Modern Competitive Analysis

In her book Modern Competitive Analysis Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of any organization. Now completely updated, this third edition includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

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