Methodological Innovations in Social Psychology

A hallmark of contemporary social psychology is the methodological inventiveness of its researchers. Social psychologists are relentless in their pursuit of novel methods with which to advance their understanding of social behavior. Indeed, some of the most important new methods of the past three decades have come out of social psychological laboratories, and the result is the rapid advance of the social psychological toolbox. This five-volume collection brings together a diverse assortment of the most important contributions in this area, combining methodology with substantive empiricism, and including papers that represent many of the most important methodological innovations to emerge from the past few decades of research. Compiled and introduced by a leading voice in the field, this major work has been created to serve as a far-reaching and conceptually broad resource for scholars worldwide.