The Media Handbook
A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Communication Series
- EAN:
9780415856720
- ISBN:
0415856728
- Pagine:
- 248
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Media Handbook
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
Fuori catalogo - Non ordinabile
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