The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Communication Series
- EAN:
9781138352643
- ISBN:
1138352640
- Pagine:
- 236
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Media Handbook
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
Fuori catalogo - Non ordinabile
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