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Media Consumption in Malaysia: A Hermeneutics of Human Behaviour
A Hermeneutics Of Human Behaviour
- Editore:
ROUTLEDGE
- Collana:
- Routledge Contemporary Southea
- EAN:
9780415658805
- ISBN:
0415658802
- Pagine:
- 194
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Media Consumption in Malaysia: A Hermeneutics of Human Behaviour
This book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics.
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