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Measurement and Research Methods in International Marketing
- Editore:
PAPERBACKSHOP UK IMPORT
- Collana:
- Advances in International Mark
- EAN:
9781780520940
- ISBN:
1780520948
- Pagine:
- 239
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Measurement and Research Methods in International Marketing
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
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