Measurement and Research Methods in International Marketing edito da PAPERBACKSHOP UK IMPORT
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Measurement and Research Methods in International Marketing

EAN:

9781780520940

ISBN:

1780520948

Pagine:
239
Formato:
Hardback
Lingua:
Inglese
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Descrizione Measurement and Research Methods in International Marketing

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

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