The Meaning Behind The Mask di Madeleine Ogilvie edito da VDM Verlag
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The Meaning Behind The Mask

Why Women Wear Make-Up

Editore:

VDM Verlag

EAN:

9783639153538

ISBN:

3639153537

Pagine:
220
Formato:
Paperback
Lingua:
Tedesco
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Descrizione The Meaning Behind The Mask

Ever wondered why women wear make-up? This book explores the 'sign' of visible face make-up and examines how women consume appearance in everyday life. Using a semiotic framework, it presents a novel new method for interpreting and gaining increased meaning into an everyday consumption phenomenon. It seeks to provide understanding of what the 'sign' of make-up symbolises to the female individual. Using an interpretivist approach and a methodology of phenomenology, this work explores how visible face make-up affects the way women consume appearance in everyday life; how they feel about themselves, and the role make-up plays in defining their own self-identity. The analysis provides useful insights for academics and professionals in the fields of marketing and communications, consumer research, semiotics and anyone else who may just be interested to know 'why women wear make-up'.

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