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McIlhenny's Gold
How a Louisiana Family Built the Tabasco Empire
- Editore:
HarperBusiness
- EAN:
9780060721855
- ISBN:
0060721855
- Pagine:
- 274
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione McIlhenny's Gold
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
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