Marketing in a Week
- Editore:
Hodder & Stoughton
- Collana:
- In a Week
- EAN:
9780340849552
- ISBN:
034084955X
- Pagine:
- 96
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing in a Week
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.
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