Marketing Tourism In South Africa di Richard George edito da Oxford University Press Southern Africa
Buona reperibilità

Marketing Tourism In South Africa

EAN:

9780190740436

ISBN:

0190740434

Pagine:
704
Formato:
Paperback
Lingua:
Inglese
Acquistabile con la

Descrizione Marketing Tourism In South Africa

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players.

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