Marketing Success Stories: South African Case Studies
- Editore:
OXFORD UNIV PR
- EAN:
9780195994896
- ISBN:
0195994892
- Pagine:
- 244
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Marketing Success Stories: South African Case Studies
Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti