Marketing Strategy and Business Unit Performance di Muhammad Ishtiaq Ishaq edito da LAP Lambert Academic Publishing
Alta reperibilità

Marketing Strategy and Business Unit Performance

Empirical Evidence from Pakistani Industries

EAN:

9783659402548

ISBN:

3659402540

Pagine:
104
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Marketing Strategy and Business Unit Performance

Marketing strategy implementation effectiveness (MSIE) and marketing strategy creativity (MSC) are considered as recognized concept in the literature related with marketing strategies due to its significance importance for executives and researchers. Although, the researchers were not answered the issue which appeared as the intersection of pressures for implementation and creativity. So, the current research study determines the relationship of MSC and MSIE on business unit performance in Pakistani industries. Moreover, this study also finds the impact of MSC and MSIE across diverse strategic orientations (Prospectors, Analyzers, Differentiated Defenders, Defenders and Rectors) as moderating variables. Survey based questionnaire was used to collect the data from the strategic business units of different national and multinational companies like FMCG, Banking, Textile, Pharmaceutical, Home Appliances etc. Results revealed interested findings that will be helpful for Pakistani organization for improving performance.

Spedizione gratuita
€ 56.62
o 3 rate da € 18.87 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Marketing Strategy and Business Unit Performance
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti