E-Marketing in Sport
- Editore:
Routledge
- Collana:
- Foundations of Sport Management
- EAN:
9780415577090
- ISBN:
0415577098
- Pagine:
- 288
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione E-Marketing in Sport
Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport. The book explores every key aspect of e-marketing and digital media in sport business, including:
- e-commerce, from ticketing and retailing to digital entrepreneurship
- electronic customer relationship management
- new digital media, such as digital radio, mobile devices and 3D TV
- social networking sites such as Facebook and Twitter
- changing consumer behaviours
- e-loyalty
- security and ethics.
Fuori catalogo - Non ordinabile
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