Marketing Revolution
The Radical New Approach To Transforming The Business, The Brand And The Bottom Line
- Editore:
Kogan Page Ltd
- EAN:
9780749443856
- ISBN:
0749443855
- Pagine:
- 320
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Marketing Revolution
Shows senior marketing managers, those who advise them, and those who study advanced marketing, how marketing can be improved by taking a radical rather than an incremental approach to planning and implementing marketing. This book is based on the experience of IBM and its leading business partners.
Fuori catalogo - Non ordinabile
€ 17.25
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