Marketing Research
A Practical Approach
- Editore:
Sage Publications Inc
- EAN:
9781412947978
- ISBN:
1412947979
- Pagine:
- 312
- Formato:
- Paperback
- Lingua:
- Inglese
Descrizione Marketing Research
Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.