The Marketing Research Guide
- Editore:
Routledge
- EAN:
9780789024176
- ISBN:
0789024179
- Pagine:
- 446
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Marketing Research Guide
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.
Fuori catalogo - Non ordinabile
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