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Marketing in Publishing
- Editore:
Routledge
- Collana:
- Studies in the Social History of
- EAN:
9780415151344
- ISBN:
0415151341
- Pagine:
- 176
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing in Publishing
"Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals.
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