Marketing Planning In A Total Quality Environment
- Editore:
Taylor & Francis Inc
- Collana:
- Haworth Marketing Resources
- EAN:
9781560249382
- ISBN:
1560249382
- Pagine:
- 486
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Marketing Planning In A Total Quality Environment
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.
Fuori catalogo - Non ordinabile
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