Marketing Planning
- Editore:
McGraw-Hill Education
- EAN:
9780077127138
- ISBN:
0077127137
- Pagine:
- 400
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing Planning
The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Fuori catalogo - Non ordinabile
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