Marketing Planning for the Pharmaceutical Industry
- Editore:
Taylor & Francis Ltd
- EAN:
9780566081125
- ISBN:
0566081121
- Pagine:
- 168
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Marketing Planning for the Pharmaceutical Industry
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.
Fuori catalogo - Non ordinabile
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