The Marketing Plan Handbook

The only marketing consultant you will ever need
With this practical guide, successful marketing consultant Robert Bly cuts through the clutter of marketing theories, short-lived techniques, and trendy gimmicks and shows you how to develop a time-tested marketing plan that focuses on what works, not what's hot. In 12 action-packed steps, you get an inside look at the magic behind effective promotion and learn how to zero in on your marketing goals, assess your marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more!