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Marketing Orientation Report Applied To Lotus Cars
- Editore:
Grin Publishing
- EAN:
9783668259867
- ISBN:
3668259860
- Pagine:
- 24
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Marketing Orientation Report Applied To Lotus Cars
Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.
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