Marketing Modernity
Italian Advertising from Fascism to Postmodernity
- Editore:
Taylor & Francis Ltd
- EAN:
9780415270441
- ISBN:
0415270448
- Pagine:
- 192
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Marketing Modernity
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti
