The Marketing Matrix
How the Corporation Gets Its Power - And How We Can Reclaim It
- Editore:
Taylor & Francis Ltd
- EAN:
9780415678612
- ISBN:
0415678617
- Pagine:
- 204
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Marketing Matrix
Corporate social responsibility, the ultimate oxymoron, and its country cousin, cause related marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. The book ends with a call to do just this.
Fuori catalogo - Non ordinabile
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