Marketing Manual: Focus on Customer Relationship Management, with Other Marketing Aspects

Unlike Selling, Marketing is the strategy behind how to sell any given product or service. This book series explores the differing aspects of marketing from it's history through the use of technology and social marketing.Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.