Marketing Management
A Value-based Approach
- Editore:
John Wiley & Sons Inc
- EAN:
9780470800966
- ISBN:
0470800968
- Pagine:
- 472
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing Management
This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders.
Fuori catalogo - Non ordinabile
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