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Marketing Management and Strategy
- Editore:
Pearson Education
- EAN:
9780273693987
- ISBN:
0273693980
- Pagine:
- 464
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing Management and Strategy
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.
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