Marketing Madness di Michael Jacobson edito da Taylor & Francis Ltd

Marketing Madness

A Survival Guide For A Consumer Society

EAN:

9780367158941

ISBN:

0367158949

Pagine:
260
Formato:
Paperback
Lingua:
Inglese
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Descrizione Marketing Madness

This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

Fuori catalogo - Non ordinabile
€ 41.44

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