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Marketing
Marketing
- Editore:
John Wiley & Sons
- EAN:
9781405102544
- ISBN:
1405102543
- Pagine:
- 418
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Marketing
The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
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